A: crest of design thought

The characteristics of the creative and clear image, pattern is simple and full, beautiful and easy, easy, easy to remember, easy to cause, profound meaning, to the school's educational philosophy, the humanities spirit is crest design must grasp the design idea. How to use graphics or text, color and so on language to embody this idea? To establish a more comprehensive design positioning is the first thing to solve the problem. Such as people-oriented, Peking University, tsinghua university, with an unyielding and hold world with virtue.

2: the design rule of crest

Crest is characterized by vivid and concise, with a strong visual impact and heart shock, has the rich imagination, reveal the university educational philosophy and the humanities spirit, unique ideas. And to our middle school crest design only in between, it contains capacity is very big. Therefore, crest design requirements for highly generalization, revealing. With small, to express the connotation of the far larger and more less, this is one of the crest design should follow the rule.

In addition, the school crest is expressed through the visual image of the complete, fully embodies the concept of school characteristics, in addition to the required external form (that is, the typical artistic image), shall also have the inner beauty of imagery (i.e., the profound theme), both be short of one cannot. The first with image aesthetic art and graphic design specification for the rule, the latter with the thoughts and feelings as the kernel. A crest design does not comply with the laws of formal beauty, it is no ordinary and standardization organization order, do not make the visual aesthetic feeling; If lack of images are like a poem, no poetic bland, can't let a person produce the resonance of the mind, and appreciate its design connotation. Formal beauty is of image, provides the specific features of visual form aesthetic feeling and; Image beauty is internal, provides a universal aesthetic significance. They are the unity of form and connotation. Therefore, by the factors such as imagery, artistic conception, the metaphor, the color of deep implicative beauty of imagery and contrast harmonic, symmetrical balance, repeatedly, rhythm and cadence of organisation structure framework of formal beauty is our in the crest design should follow the rules of another important.